Understanding What Matters Most to Candidates: Beyond Salary and Benefits

Employer advice

In the ever-evolving landscape of recruitment, it's crucial for organisations to adapt their strategies to attract the best candidates. Gone are the days when a hefty salary package and a few standard benefits were enough to entice top talent. Today, candidates have a diverse set of priorities, and understanding what truly matters to them is the key to securing the right talent for your organisation.

The Quest for Flexible/Hybrid Working

Traditionally, many organisations assumed that salary and benefits were the be-all and end-all when it came to attracting talent. However, the modern workforce has shifted its focus, and our consultants at Scantec are still finding that flexible and hybrid working arrangements are still centre stage as the top priority for candidates, even as we are all experiencing the effects of the current high inflation environment.

In a recent survey conducted by Scantec, candidates consistently ranked flexible/hybrid working as their number one priority, even surpassing the allure of a generous compensation package. A smaller number of candidates will only consider 100% fully remote roles.

The Power of Flexible/Hybrid Working

Why has flexible/hybrid working become the holy grail for job seekers? It's not just about the convenience of working in pyjamas (although that's a nice perk). Flexible and hybrid working arrangements offer a multitude of benefits that candidates find irresistible:

  1. Work-Life Balance: Candidates value the ability to balance their professional and personal lives. Flexible working arrangements allow them to better manage their time, reducing stress and burnout.
  2. Autonomy and Productivity: Many candidates thrive when given the freedom to choose their work environment. Whether it's the home office or a coffee shop, autonomy fosters creativity and productivity.
  3. Reduced Commute: Long commutes are a significant source of stress for many employees. Flexible working eliminates or minimises the daily grind, saving time and energy.
  4. Location Independence: With remote work options, candidates are no longer limited by geographical constraints. This opens up opportunities for a diverse and inclusive workforce.

The Role of Employer Branding

While flexible/hybrid working has emerged as a top priority, it's essential to remember that a strong employer brand still holds significant sway. However, it's equally crucial not to focus on the wrong aspects. Savvy recruiters, like those at Scantec, keep their fingers on the pulse of the job market, helping organisations pinpoint what truly matters to candidates in their specific industry and location.

Consulting with Experts

Navigating the ever-changing landscape of candidate priorities requires expertise and market insight. Working with experienced recruiters like Scantec can make all the difference in attracting top talent. These experts understand the nuances of candidate preferences in various industries and regions, ensuring that your recruitment efforts align with what matters most to potential hires.


In the quest to attract top talent, organisations must evolve with the times and adapt to changing candidate priorities. Salary and benefits, while still important, let’s not forget about the cost of living crisis, are no longer the sole driving factors. Flexible and hybrid working arrangements have taken centre stage, offering candidates a better work-life balance, autonomy, and location independence.

To succeed in this competitive job market, partnering with recruitment experts who understand candidate preferences in your industry is essential. At Scantec, we have our finger on the pulse of the market, helping you tailor your recruitment strategies to what matters most to candidates in your specific field. Don't waste time focusing on the wrong things; instead, focus on what truly resonates with the talent you want to attract.